Art Berendeevo is a leading company in the field of urban improvement and development of park facilities.
Tasks
• Creation of a creative concept.
• Social media maintenance: Instagram, Facebook.
• Setting up targeted advertising to increase followers’number and engagement.
Solution
If you've ever been to Berendeevo Tsartctvo (Serpukhov), you'll understand what a fairy tale case we worked with. Each work of the studio is a piece of art, reminding adults about their childhood and delighting the younger generation.
Our creative concept was based on the creation of an architectural community in Instagram, members of which will be interested in expert posts and works of Art Berendeevo masters.
Hence the visual: we developed a format of branded magazine that transforms from season to season, like National Geographic magazine, layouts of which change in order to always hold reader's attention.
Magazines are always about education, so the "voice" of our case was expert-informational. There are such regular columns as "Berendeevo in details", "World Experience", "Berendeevo Backstage", "Personalities in Architecture".
When we started working, we had 300 followers and 6 posts on Instagram, and no Facebook posts at all. In six months we gained an audience of 5,000 users who were involved in the studio's online and offline activities: from visiting places where Art Berendeevo sculptors exhibited their works to discussion on the best concrete to use when erecting a rock on the site.
On New Year's Eve, we organized a contest where the main prize was a two-meter snowman made of art concrete. The post with the contest has gathered more than 1,000 comments and 14,000 views. And at the end, the winner was determined, and the snowman was sent to the suburban area in the Moscow region.
We also launched targeted advertising for Art Berendeevo's Instagram. The key KPIs following the results of the project were: the coverage of the company and the cost of the follower.
Solution
If you've ever been to Berendeevo Tsartctvo (Serpukhov), you'll understand what a fairy tale case we worked with. Each work of the studio is a piece of art, reminding adults about their childhood and delighting the younger generation.
Our creative concept was based on the creation of an architectural community in Instagram, members of which will be interested in expert posts and works of Art Berendeevo masters.
Hence the visual: we developed a format of branded magazine that transforms from season to season, like National Geographic magazine, layouts of which change in order to always hold reader's attention.
