Art Berendeevo — a leading company in the field of urban landscaping and park development.

The creative concept focused on building an architectural community on Instagram, interested in expert posts and following the works of Art Berendeevo's masters.

We developed a branded magazine format that evolved with each season, similar to print publications like National Geographic. This kept the audience engaged.
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The content was educational and expert-driven, featuring regular sections: "Berendeevo in Detail," "Global Experience," "Berendeevo Backstage," and "Figures in Architecture."

At the start, there were 300 followers and 6 posts on Instagram, and Facebook was nonexistent. After six months, we grew the follower base to 5,000, with active engagement in the studio's activities, visiting exhibitions of Art Berendeevo's sculptors and consulting on construction-related issues.