Charter Evolution

#
Branding
#
Design
#
Print

Charter Evolution is a known company, specialising in renting out of private jets as well as organising flights worldwide. Ensuring the comfort of passengers and unsurpassed quality of service are among priorities for the company.

Проекты

• Charter Evolution and «Tsarskaya Okhota»
• Vnukovo 3

Charter Evolution and «Tsarskaya Okhota»

Charter Evolution and Novikov Group have organised a collaboration with the "Tsarskaya Okhota" restaurant, which specialises in traditional Russian cuisine.

Novikov Group is a restaurant holding company founded in 1991. " Tsarskaya Okhota " - their second oldest establishment opened by Arkady Novikov, and the first out-of-town restaurant. It is a luxurious house designed in the signature Russian style.

Both companies’ customers belong to the VIP segment. The collaboration successfully demonstrates the exclusivity of each of them, and allows consumers to feel like premium clients, and enjoy the privileges of a high status.

GOAL:
• Come up with a creative outdoor advertising scheme and skilfully showcase the collaboration between Charter Evolution and the "Tsarskaya Okhota" restaurant as part of the provision of catering services on board of aircrafts.

EXECUTION:
The starting point for the creation of the advertising concept was the idea of demonstrating the Russian lifestyle at a luxury level. We wanted to keep the symbolism that successfully plays with both themes. Our choice fell on the image of a brown bear, which we placed in the cabin of a business jet.

The illustrators depicted the animal on a comfortable sofa in a charter at a table, surrounded by royal dishes: caviar and dumplings in crockery painted in the antique Khokhloma styles, and, of course, a bottle of vodka, following the best traditions of Russian cuisine style.

To make the adverts more visible and in demand, we prepared banners to be placed in large-format stands. They were installed on Rublevsky Highway, where the Tsarskaya Okhota restaurant is located. Thus, we attracted the attention of  he target audience of the restaurant to the Charter Evolution airline, by playing on an unusual and intriguing combination.

No items found.

Charter Evolution Vnukovo 3

We also developed creative advertising banners for Charter Evolution, which were placed at Vnukovo 3 Airport. In this case, unusual concepts emphasise the exclusivity and advantages of the company - their flights happen even when other airlines cancel their own, for example, due to a pandemic.

33
1
next
‍project
1

next
project

2

next
project

3

next
project

4

next
project

5

next
project

6

next
project

7

next
project

8

next
project

9

next
project

10

next
project

11

next
project

12

next
project

13

next
project

14

next
project

15

next
project

16

next
project

17

next
project

18

next
project

19

next
project

20

next
project

21

next
project

22

next
project

23

next
project

24

next
project

25

next
project

26

next
project

27

next
project

28

next
project

29

next
project

30

next
project

31

next
project

32

next
project

33

next
project

Charter Evolution is a known company, specialising in renting out of private jets as well as organising flights worldwide. Ensuring the comfort of passengers and unsurpassed quality of service are among priorities for the company.

Проекты

• Charter Evolution and «Tsarskaya Okhota»
• Vnukovo 3

Charter Evolution and «Tsarskaya Okhota»

Charter Evolution and Novikov Group have organised a collaboration with the "Tsarskaya Okhota" restaurant, which specialises in traditional Russian cuisine.

Novikov Group is a restaurant holding company founded in 1991. " Tsarskaya Okhota " - their second oldest establishment opened by Arkady Novikov, and the first out-of-town restaurant. It is a luxurious house designed in the signature Russian style.

Both companies’ customers belong to the VIP segment. The collaboration successfully demonstrates the exclusivity of each of them, and allows consumers to feel like premium clients, and enjoy the privileges of a high status.

GOAL:
• Come up with a creative outdoor advertising scheme and skilfully showcase the collaboration between Charter Evolution and the "Tsarskaya Okhota" restaurant as part of the provision of catering services on board of aircrafts.

EXECUTION:
The starting point for the creation of the advertising concept was the idea of demonstrating the Russian lifestyle at a luxury level. We wanted to keep the symbolism that successfully plays with both themes. Our choice fell on the image of a brown bear, which we placed in the cabin of a business jet.

The illustrators depicted the animal on a comfortable sofa in a charter at a table, surrounded by royal dishes: caviar and dumplings in crockery painted in the antique Khokhloma styles, and, of course, a bottle of vodka, following the best traditions of Russian cuisine style.