MIR
Design
Production

Moscow
ABOUT

Task

  • Conducting in-depth research
  • Developing the idea of a creative internal corporate gift for the whole family
  • Increasing employee loyalty through promoting the company as an HR brand

  • Design and layout
  • Production of 1,250 sets
STEPS

Solution

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Mir — payment system is a Russian national payment system that provides payment transaction services and issues bank cards.

To make it easier to understand the complex banking system and boring terms, we transferred and decomposed its entire structure onto a playing field. We took an analogue of the world-famous card game and developed our own card game with a playing field and unique tasks.

The game was fully developed within the agency, with creative design and intellectual content.

It's great when you can learn complex things while playing with the whole family.

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Creative. Efficient. Progressive.

01

BTL & Merch
Merchandise, design, and advertising that make the brand more accessible and visible

02

Design & Branding
Visual foundation of the brand: logo, corporate identity, and solutions that shape its image and character

03

Digital & Communications
Our core objective was to create a stylish, relevant premium+ product aligned with contemporary branding trends.
Together we can do more.

You can always contact us in a convenient way for you, or immediately send a brief to the mail.
We will respond promptly and will be happy to take your task into work.
Discuss the project