OSNOVA

OSNOVA is a brand of high-quality microbiome water from Lake Baikal.

Tasks

• Development of a corporate style.
• Design and production of corporate style merch.

Solution

OSNOVA is a new brand on the water market. The client placed great emphasis on the chemical elements contained in the product, because it directly affects the human microbiome and, consequently, his health.

Therefore, when creating the label, we visually displayed the chemical composition of Osnova water with graphic elements, as well as emphasized how water helps people in terms of biohacking.

In addition to the chemical scheme with graphic elements, the label also has a reference to the constellation and molecular structure of DNA. Through this visual, we broadcast the brand's ideology, standing ourselves out from the competitors on the store shelf.

The dark blue color was used as the background, which advantageously shows the consumer the benefits of the product, emphasizing the main value of the brand: any consumption should be conscious.

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We also brought out an important indicator on the side of the label: hydrogen pH 7.0, choosing a light gray background color to contrast with the blue.

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OSNOVA is a brand of high-quality microbiome water from Lake Baikal.

Tasks

• Development of a corporate style.
• Design and production of corporate style merch.

Solution

OSNOVA is a new brand on the water market. The client placed great emphasis on the chemical elements contained in the product, because it directly affects the human microbiome and, consequently, his health.

Therefore, when creating the label, we visually displayed the chemical composition of Osnova water with graphic elements, as well as emphasized how water helps people in terms of biohacking.