Bakovka
Navigation
Production
Moscow
ABOUT

Task

  • Develop a navigation system for the RZD hotel at the Bakovka UTB.
STEPS

Solution

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Bakovka — FC Lokomotiv's base, the Moscow football club of the Russian Premier League with a century-long history.

Based on the engineering plan provided by the client (4 floors), we focused on structuring and segmenting the rooms, dividing them into residential, technical, and staff areas. This allowed us to precisely determine how many signs would be needed and what each sign would convey.

The next step was to develop a system of directional signs for easy orientation and navigation. In designing the concept, we drew inspiration from the club's status, history, and traditions. We emphasized the solidity and rigor of Lokomotiv through modern minimalism. The deep green color, a hallmark of the club, seamlessly integrated into the light interior of the hotel corridors.

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Creative. Efficient. Progressive.

01

BTL & Merch
Merchandise, design, and advertising that make the brand more accessible and visible

02

Design & Branding
Visual foundation of the brand: logo, corporate identity, and solutions that shape its image and character

03

Digital & Communications
Our core objective was to create a stylish, relevant premium+ product aligned with contemporary branding trends.
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You can always contact us in a convenient way for you, or immediately send a brief to the mail.
We will respond promptly and will be happy to take your task into work.
Discuss the project