Yango Drive
Copywriting
Seeding
Dubai
ABOUT

Task

  • Develop a seeding strategy in relevant Telegram channels for Russian-speaking expats
  • Compile a list of channels with different audience sizes — from small (1,000+ subscribers) to large 
(100,000+ subscribers)

  • Write adaptive posts tailored to each channel according 
to the brief
  • Achieve the required KPI for views
STEPS

Solution

Discuss the project

Yango Drive — a car rental service in Dubai.

We conducted an in-depth analysis of the Telegram market and developed a placement strategy that covered not only major news channels but also niche thematic communities. Each channel received a customized, adaptive copy that matched its style and context. In some cases, we leveraged situational formats, such as a post timed to the Coldplay concert.

The client's target KPI was 56,950 views, while the actual result reached 62,273 views, exceeding the goal by 9.3%. 
A total of 15 posts were created and published within 
the agreed timeframe: from preparation to the publication 
of the last post, it took 25 days.

These are the numbers we got:

62 273

Views

15

Posts

9,3%

more than the client's target KPI

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Creative. Efficient. Progressive.

01

BTL & Merch
Merchandise, design, and advertisingthat make the brand more accessible and visible

02

Design & Branding
Visual foundation of the brand: logo, corporate identity, and solutions that shape its image and character

03

Digital & Communications
Our core objective was to create a stylish, relevant premium+ product aligned with contemporary branding trends.
Together we can do more.

You can always contact us in a convenient way for you, or immediately send a brief to the mail.
We will respond promptly and will be happy to take your task into work.
View the entire project