Design
To develop a merch concept for various Avito departments as part of a tender.
Avito is one of the largest digital platforms in Russia, connecting people and businesses to buy, sell, and exchange goods and services. The company unites millions of users and covers key categories — from real estate and cars to jobs and personal services.
We proposed an approach where each Avito division has its own visual ecosystem — with its own character, color palette, slogans, and graphic language. What ties them together is an ironic tone and strong visual expressiveness.
Different — yet from the same universe. We created unique concepts for each department, developed graphic styles, illustrations, and patterns, and designed how they work across different mediums. The merch turned out to be more than corporate — it feels “personal”: it carries inside jokes, recognition, and that special sense when you actually want to wear it.
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Each Avito Team merch item serves as a new perspective — a tool that helps you look at a task from a different angle, gain fresh insights, get inspired, and connect with colleagues. This idea is supported by a variable, vivid, and associative design, full of movement, shapes, and colors that reflect creativity and diversity.

Life is a road full of unexpected turns. Sometimes, changing your route is all it takes to open new horizons and recharge.
We invite customers to feel the thrill of transformation through a collection of gifts designed to inspire forward motion.


We created a visual constructor — five prints in a unified style and three types of packaging that can be mixed and matched for any event or season. The solution is adaptive: from winter garlands to Valentine’s Day cards, from children’s charity boxes to employee gifts.


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This merch is for those whose work speaks for itself. Regardless of profession, title, or field — the main thing is mastery.
A craftsperson who knows every nuance of their job. A virtuoso with skills honed to perfection. A specialist who finds solutions in any situation. An expert people trust.
Our merch unites everyone who has found their calling and uses Avito as a platform of opportunities.
It doesn’t matter what others call you — what matters is that you know your worth.