Avito
Design
Moscow
ABOUT

Task

To develop a merch concept for various Avito departments as part of a tender.

STEPS

Solution

Discuss the project

Avito is one of the largest digital platforms in Russia, connecting people and businesses to buy, sell, and exchange goods and services. The company unites millions of users and covers key categories — from real estate and cars to jobs and personal services.

We proposed an approach where each Avito division has its own visual ecosystem — with its own character, color palette, slogans, and graphic language. What ties them together is an ironic tone and strong visual expressiveness.

Different — yet from the same universe. We created unique concepts for each department, developed graphic styles, illustrations, and patterns, and designed how they work across different mediums. The merch turned out to be more than corporate — it feels “personal”: it carries inside jokes, recognition, and that special sense when you actually want to wear it.

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Creative. Efficient. Progressive.

01

BTL & Merch
Merchandise, design, and advertisingthat make the brand more accessible and visible

02

Design & Branding
Visual foundation of the brand: logo, corporate identity, and solutions that shape its image and character

03

Digital & Communications
Our core objective was to create a stylish, relevant premium+ product aligned with contemporary branding trends.
Together we can do more.

You can always contact us in a convenient way for you, or immediately send a brief to the mail.
We will respond promptly and will be happy to take your task into work.
View the entire project