Roots — a retailer specializing in healthy, farm-fresh products. The project is an adapted version of VkusVill for the Dubai market.

The packaging design was developed with close attention to the visual preferences of the Dubai market. We adapted the layout, color palette, and illustrations to better resonate with the local audience, creating a look that feels both premium and natural.

All layouts were completed within tight deadlines, with every design carefully optimized for production and shelf presentation. The packaging is now successfully used in stores, helping attract customer attention and strengthening the brand’s visibility across product categories.