RZD Arena
Design
Navigation

Moscow
ABOUT

Task

  • Updating arena maps
  • Designing navigation signs
STEPS

Solution

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We created user-friendly maps that easily answer the questions: "Where am I now?" and "How do I get to my desired location in the stadium?"

In our update, we decided to combine a graphical representation of the space with a clear and emotional communication of "I am here" in the form of an icon, as well as to integrate the branding of the football club into the navigation elements.

For the stadium, we produced and installed at our Fintrax production facility:

18

Navigation signs

4

Information stands

13

Types of maps

Разработана коробка

Разработана коробка

Разработана коробка

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Creative. Efficient. Progressive.

01

BTL & Merch
Merchandise, design, and advertising that make the brand more accessible and visible

02

Design & Branding
Visual foundation of the brand: logo, corporate identity, and solutions that shape its image and character

03

Digital & Communications
Our core objective was to create a stylish, relevant premium+ product aligned with contemporary branding trends.
Together we can do more.

You can always contact us in a convenient way for you, or immediately send a brief to the mail.
We will respond promptly and will be happy to take your task into work.
Discuss the project