Decast is a company that produces "smart" devices for water and heat metering.
https://decast.com/landing/#
Tasks
• Development of brand-strategy.
• Rebranding.
• Web-site creation.
Solution
We had a brand new product in front of us, which was just planning to enter the market.
While working on the brandbook, we used company name, presenting it as an equation with one unknown:
DE + CAST = X,
where DÉ (Chinese «energy») — the basic quality that provides the best way of life for each individual being or thing;CAST (English. «calculate») – the most important mathematical action that allows you to convert the incoming stream of information into the output; X — metaphorical brand statement - "Analyze data, distribute energy”.
When creating the logo, we decided to go with the technology of Decast, coming up with a non-standard font spelling.
To develop the brand strategy, we understood the nuances of the product, analyzed competitors and their communication. We found out that the phrase "smart meters" has a negative connotation, which is why we replaced it in the positioning with Decast "technological devices" of water and heat metering.
When developing the site, it was important for us to reflect the ease of use of Decast products for the potential customer.
The main colors of the brand's website are shades of blue with bright accents that convey the futuristic solutions offered by the client.
Decast is a company that produces "smart" devices for water and heat metering.
https://decast.com/landing/#
Tasks
• Development of brand-strategy.
• Rebranding.
• Web-site creation.
Solution
We had a brand new product in front of us, which was just planning to enter the market.
While working on the brandbook, we used company name, presenting it as an equation with one unknown:
DE + CAST = X,
where DÉ (Chinese «energy») — the basic quality that provides the best way of life for each individual being or thing;CAST (English. «calculate») – the most important mathematical action that allows you to convert the incoming stream of information into the output; X — metaphorical brand statement - "Analyze data, distribute energy”.
