When creating the logo, we decided to go with the technology of Decast, coming up with a non-standard font spelling.
To develop the brand strategy, we understood the nuances of the product, analyzed competitors and their communication. We found out that the phrase "smart meters" has a negative connotation, which is why we replaced it in the positioning with Decast "technological devices" of water and heat metering.
When developing the site, it was important for us to reflect the ease of use of Decast products for the potential customer.
The main colors of the brand's website are shades of blue with bright accents that convey the futuristic solutions offered by the client.