Qualis Vita is a Rehabilitation Medicine Clinic.
• Development of a brandbook.
• Design and production of corporate style merch.
For us, the quality of life is first of all harmony.
This is how we defined the name of the company at the very beginning of our cooperation.What does harmony look like?
We immediately had an association with the circle. It can also mean zen, cyclicity, or unity (in this case) with your body.
This is how a unique logo with serifs and circles appeared, in the center — the connection of the letter "K" and its mirror image, which recreate the letter "Ж".
The idea of care and trust that permeates the clinic's visual identity disposes the target audience. And the emerald color we chose as the main color gives a feeling of relaxation and tranquility.
The final stage was the production of materials at our Fintrax production: T-shirts, business cards, signs for offices, stickers for windows and walls.