POSH

Posh is a beauty institute specializing in hairdressing and cosmetology services.

Tasks

• Social media maintenance: Instagram.
• Creation of photo-content.
• Setting up targeted advertising to increase coverage and brand awareness.

Solution
We associated Posh Beauty Institute with the world of glossy magazines. So we decided to make a reference to the images from the covers of VOGUE and ELLE when maintaining Instagram.

Hollywood curls, healthy skin, well-groomed hands, minimalistic makeup. All these created and transmitted the aesthetics of beauty and gloss.

And the main tool for communicating with our followers were the photo shoots, which we thought through to every detail. 

Imagine how you open "Fashion" section in a glossy magazine. How you turn the pages, and your eyes are scattered by all the beauty on the photos. 
We tried to make our followers experience the same feeling while scrolling our Instagram feed, to move them into the world of gloss and style, bright models and flawless images.

Thanks to targeted advertising, the cost of a targeted application for the endosphere, one of the most popular services, was 600 rubles.

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Posh is a beauty institute specializing in hairdressing and cosmetology services.

Tasks

• Social media maintenance: Instagram.
• Creation of photo-content.
• Setting up targeted advertising to increase coverage and brand awareness.

Solution
We associated Posh Beauty Institute with the world of glossy magazines. So we decided to make a reference to the images from the covers of VOGUE and ELLE when maintaining Instagram.

Hollywood curls, healthy skin, well-groomed hands, minimalistic makeup. All these created and transmitted the aesthetics of beauty and gloss.