Personal training studio “Health and Sport”

“Health and Sport” is a rehabilitative fitness studio in the center of Moscow.

Tasks

• Creation of a creative concept
• Social media maintenance: Instagram, Facebook
• Photo-content creation
• Setting up targeted advertising to increase coverage and brand awareness.

Solution

We completely revamped the studio's social media, creating an atmosphere of Soviet sports and immersing our audience in it. 

For this case, we developed a unique ToV that referred to Soviet-era newspapers and radio shows.

For example, in posts, stories and comments, followers were addressed only as "comrades," and all headlines were written with soviet-style slogans.

In order to combine Soviet sports and a rehabilitative fitness studio, we did a shoot in Soviet style sports costumes, used motion and authentic music to bring life to Soviet sports posters, we even did a shoot with a "parody" on Soviet poster art.

0–1600

subscribers

it came during the project on instagram

1

mln

impressions in targeted advertising

600

thousand

target audience coverage

6000

views

on video and more than 1000 saves

Revived Soviet posters.

It's great that a lot of Soviet communities in VK appreciated our idea of reviving Soviet art and reposted our photo shoot in their.

By the way, this particular shoot had many interesting stories.

For example, the scenery with ribbons was hand-drawn by our team for this shoot, and the night before the shoot, our SMM manager went to another part of Moscow looking for second-handed Soviet skis.

As you may realized, we love challenges because we always know how to solve them.

No items found.

For this project we also set up a CRM system, connected calltouch to track incoming requests to the studio, and achieved high coverage on Instagram and Facebook.

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“Health and Sport” is a rehabilitative fitness studio in the center of Moscow.

Tasks

• Creation of a creative concept
• Social media maintenance: Instagram, Facebook
• Photo-content creation
• Setting up targeted advertising to increase coverage and brand awareness.

Solution

We completely revamped the studio's social media, creating an atmosphere of Soviet sports and immersing our audience in it. 

For this case, we developed a unique ToV that referred to Soviet-era newspapers and radio shows.

For example, in posts, stories and comments, followers were addressed only as "comrades," and all headlines were written with soviet-style slogans.

In order to combine Soviet sports and a rehabilitative fitness studio, we did a shoot in Soviet style sports costumes, used motion and authentic music to bring life to Soviet sports posters, we even did a shoot with a "parody" on Soviet poster art.