SPORTLAND

Chain of fitness clubs in residential areas of Moscow.

Tasks

• Creation of a creative concept.
• Social media maintenance: Instagram, Facebook.
• Photo- and video-content creation.
• Setting up targeted advertising to increase coverage and brand awareness.

Solution

In order for the content to stand out in the general information field, but still look organic, we fully relaunched the social media of fitness clubs, introducing a geometric style into the feed and emphasizing the main colors of the client's corporate style.

Unique publications aroused great interest not only among the target audience, but also among the sports bloggers who participated in our shootings.

In order to be useful for our subscribers and engage them, we launched a series of motion and video clips about sports nutrition and recipes that aroused great interest among our audience.

10500

rubles

it cost a subscription to the campaign "Cheaper than in the subway"

71

rubles

the average cost of the lead was

No items found.

But our creativity didn't end with the feed design, we thought of a catchy solution for targeting: since annual membership to the fitness club costs only 10,500 rubles, we launched a catchy promotion: "Cheaper than the subway”.

The formula was quite simple: we divided the cost of annual membership by days and realized that a day of fitness is cheaper than a daily ticket to Moscow subway.

According to the indicators this campaign was very productive, and the average cost of a lead was 71 rubles.

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Chain of fitness clubs in residential areas of Moscow.

Tasks

• Creation of a creative concept.
• Social media maintenance: Instagram, Facebook.
• Photo- and video-content creation.
• Setting up targeted advertising to increase coverage and brand awareness.

Solution

In order for the content to stand out in the general information field, but still look organic, we fully relaunched the social media of fitness clubs, introducing a geometric style into the feed and emphasizing the main colors of the client's corporate style.

Unique publications aroused great interest not only among the target audience, but also among the sports bloggers who participated in our shootings.

In order to be useful for our subscribers and engage them, we launched a series of motion and video clips about sports nutrition and recipes that aroused great interest among our audience.