Musa Nail & Beauty Bar is a beauty salon in the L'Eixample district, in the center of Barcelona
• Setting up targeted advertising for lead generation and coverage.
We made an international case with a Spanish accent, where all the promotional materials were exclusively in the language of the brand.
Musa came to us when Spain, like the rest of the world, went into a hard lockdown. Salon attendance plummeted. Borders closed. No tourists, no locals, no one.
At this point it was necessary to increase the recognition of the new salon among the residents of the area. And to do this, we set up targeted advertising for different target audiences.